In the era of hyperproduction, when quantity is often more important than quality when art becomes subdued to the masses rather than to educate, the phenomenon of "artists" becomes the leading brand.
He assumes the role of art and passes it to the first place on a scale of importance in relation to the work of art.
With such an attitude, the artist, not uncommonly, to survive, uses effective solutions and innovative marketing to attract attention to the familiar audience, which in some way expects spectacle or entertainment.